After a life traveling African trails from an early age with his families adventure travel business, James founded the travel app Roadtrippers, which he & the team grew to millions of users and sold to Thor Inc (Airstream). In addition to a compulsion to travel, James has a passion for art & design, and visited six continents collecting the pieces used at Somerset.

As well as running the creative & design side of LOST, James is involved in philanthropic endeavors in Tanzania.